Posted: February 26th, 2023

Marketing Final Paper

Pick a Topic!

Marketing Research

Pick one topic that interests you the most from the lists immediately below:

Advertising

• What are the best forms of advertising for a small business, large business, government, etc.?
• Do an analysis of appropriate/recommended social media platforms and advertising mediums based on generational demographics, e.g. Gen X, Gen Y, Gen Z, Baby Boomers, Millennials, and Zoomers
• Analysis of your top five favorite advertising slogans and why they are your favorite
• Censorship in advertising, good or bad?

Consumer behavior

• Emotional influence on consumer behavior
• Biggest influences on consumer decision making
• Methods to predict consumer behavior
• Influence of social groups on purchase intentions
• Consumer behavior and brand image

E-marketing

Social Media Marketing

Misc.

• Marketing and Public Relations: what is the difference and what are the advantages/disadvantages of both?

• What is the most effective marketing method in the digital world and why?
• Is traditional marketing still relevant? e.g., television, radio, newspapers
• Newest trends in marketing and their effectiveness
• Social Media: A blessing or curse for society? Why?
• Is there a correlation to the emergence of social media and impacts to youth?
  Why or why not?
• The role of Influencers in marketing? e.g. microinfluencers.

The paper should include the following: Format and References

• Be creative in design, but ensure all required information is included! Build something that you will be proud to present!
• Utilize three or more credible sources (primary and secondary). Utilize the MGA Library databases and reputable sources online. Note: Wikipedia is not a credible source and should not be included in your paper.
• Paper length 8-10 pages; including a title page and references page.
• Proofread for grammar, spelling, and punctuation. Very important!
• Plagiarized work will receive a zero (0).
  Writing Organization
• Use headings, sub-headings, sub-sub-headings, etc. whenever you change the topic. Do not turn in a paper without headings, etc.
• Write paper using MLA format
• Indent the beginning of each new paragraph.
• Include a title page with the title of the project, your name, and any other
  information you deem useful.
• Do not write the paper using an outline format.
  If you have any questions or problems, please notify me well in advance! Best of luck!

Assignment Specifications for Marketing Research Assignment

Professor Christine Miner

MKTG 3161

Principles of Marketing

2

Marketing Research

Pick a Topic!
Pick one topic that interests you the most from the lists immediately below:

Advertising

• What are the best forms of advertising for a small business, large business,
government, etc.?

• Do an analysis of appropriate/recommended social media platforms and
advertising mediums based on generational demographics, e.g. Gen X, Gen Y,
Gen Z, Baby Boomers, Millennials, and Zoomers

• Analysis of your top five favorite advertising slogans and why they are your
favorite

• Censorship in advertising, good or bad?

Consumer behavior
• Emotional influence on consumer behavior

• Biggest influences on consumer decision making

• Methods to predict consumer behavior

• Influence of social groups on purchase intentions

• Consumer behavior and brand image

E-marketing
• What is the most effective marketing method in the digital world and why?

• Is traditional marketing still relevant? e.g., television, radio, newspapers

• Newest trends in marketing and their effectiveness

Social Media Marketing
• Social Media: A blessing or curse for society? Why?

• Is there a correlation to the emergence of social media and impacts to youth?
Why or why not?

• The role of Influencers in marketing? e.g. microinfluencers.

Misc.

• Marketing and Public Relations: what is the difference and what are the
advantages/disadvantages of both?

3

DUE: 3/03/23

The paper should include the following:

Format and References

• Be creative in design, but ensure all required information is included! Build
something that you will be proud to present!

• Utilize three or more credible sources (primary and secondary). Utilize the MGA
Library databases and reputable sources online. Note: Wikipedia is not a credible
source and should not be included in your paper.

• Paper length 8-10 pages; including a title page and references page.
• Proofread for grammar, spelling, and punctuation. Very important!
• Plagiarized work will receive a zero (0).

Writing Organization

• Use headings, sub-headings, sub-sub-headings, etc. whenever you change the
topic. Do not turn in a paper without headings, etc.

• Write paper using MLA format
• Indent the beginning of each new paragraph.
• Include a title page with the title of the project, your name, and any other

information you deem useful.
• Do not write the paper using an outline format.

If you have any questions or problems, please notify me well in advance! Best of luck!