strategy development

· Return to your WMBA 6990 Assignment Template to
complete Section 3—Part 1 of your strategy playbook. 

Submit your
2- to 3-page strategy development for the selected organization, to include the following:
(Tesla Motors)

Part 1: Developing the Strategy

· Based on the organizational issue previously identified (and in light of the organization’s mission, culture, and practices), propose the strategy you will develop for the organization related to improved organizational performance.

· Examine how the diverse perspectives of the organization’s internal and external customers/stakeholders (i.e., customers, employees, and the community) influence the development and execution of this business strategy.

· Identify anticipated risks associated with your proposed business strategy.

****The companies that I will not approve are Walmart, Amazon, or Apple since these companies have been used so often in previous classes that Academic Integrity issues arise.

Please Note DO NOT USE: Be sure to select an organization other than Walmart, Amazon, or Apple, Pepsico, UPS, Starbucks, or CVS. Do not use any of these if another organization is called for.

Strategy Playbook for Exceptional Results

Report prepared by: Replace this text with your name.

Date: Replace this text with the submission date.

Walden University

WMBA 6990:
Capstone: Sustainable Business Practices and Strategies

1

Executive Summary

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Section 1: The Organizational Profile

Part 1: Analyzing the Organizational Culture

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Part 2: Analyzing the Social and Economic Climate

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Part 3: Analyzing the Purpose of the Organization

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Section 2: Organizational Readiness for Change

Part 1: Evaluating the Health of the Organization

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Part 2A: Evaluating the Need and Opportunity for Change

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Part 2B: Evaluating the Need and Opportunity for Change

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Part 3: Evaluating Organizational Readiness

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Section 3: The Organizational Strategy

Part 1: Developing the Strategy

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Part 2: Validating the Strategy

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Part 3: Implementing the Strategy

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References

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2

Strategy Playbook for Exceptional Results

Report prepared by:

Date:

Walden University

WMBA 6990:
Capstone: Sustainable Business Practices and Strategies

1

Section 1: The Organizational Profile

Tesla Motors is an American electric vehicle manufacturer founded in 2003 by a group of entrepreneurs, including Elon Musk. It designs, manufactures, and sells luxury electric vehicles, energy storage systems and solar roof tiles. It has its headquarters in Palo Alto, California (Benton, 2022). Tesla Motors has disrupted the traditional automotive industry by introducing its patented powertrain technology, Autopilot, and over-the-air software updates. It is currently the world’s second-largest maker of electric vehicles, behind only Volkswagen Group and ahead of Toyota Motor Corporation. Tesla’s mission is to accelerate the world’s transition to sustainable energy. The company is committed to creating the most inspiring and enjoyable products on the market and achieving the highest customer satisfaction levels in the industry (Dudovskiy, 2021). They prioritize safety and dependability with the goal of driving down costs for their customers. Tesla focuses on providing the clearest and most efficient pathways to sustainable energy.

Part 1: Analyzing the Organizational Culture

Tesla Motors is an innovative, ambitious, and customer-oriented organization with a strong emphasis on ethics, values, diversity, and social responsibility. These principles form the foundation of their culture and guide the company’s actions and behaviors in the marketplace (Dudovskiy, 2021). In this discussion, we will explore how the organizational culture of Tesla Motors has enabled them to differentiate themselves from their competitors and stay ahead of the curve in the highly competitive automotive industry.

Tesla’s Current Organizational Culture

The current organizational culture of Tesla Motors can be classified as innovative, ambitious, and customer oriented. Ethics, values, diversity, and social responsibility play a role in this culture. An example of ethics playing a role would be Tesla’s commitment to sustainable energy, demonstrated by their initiatives, such as installing solar panels at their manufacturing facilities to reduce their carbon footprint (Benton, 2022). Another example of values central to the culture is Tesla’s dedication to creating an exceptional customer experience, from the design of their vehicles to the user-friendly interface of their mobile app. They are also committed to increasing diversity and inclusivity in their workplace and have created a network of resources to foster an environment in which all individuals can contribute and learn. Finally, Tesla is highly committed to social responsibility through initiatives such as their Renewable Energy Program, which provides renewable energy to households in need.

Benefits Of Organizational Culture

Organizational culture is essential to the Success and sustainability of any business, as it shapes how employees interact with one another, the quality of products and services produced, and the organization’s reputation in the market (Meyer, 2019). For Tesla Motors, its organizational culture has significant benefits when positioning itself in the market.

The company’s emphasis on innovation and customer service has allowed it to differentiate itself from competitors, with its flagship electric vehicles setting it apart from traditional gasoline-powered cars (Benton, 2022). This focus on delivering the highest quality products and services to customers has earned Tesla, a reputation as an industry leader and has helped the organization to consistently increase its market share.

Tesla’s commitment to sustainability, in terms of its production processes and products, has also benefited its position in the market. Its initiatives, such as transitioning its factories to renewable energy sources, installing solar panels for their properties, and developing electric vehicles, have attracted the attention of socially conscious customers who are looking for companies that not only care about the environment but also have a track record of taking meaningful action to reduce their carbon footprint.

Tesla’s organizational culture has also been instrumental in creating an inclusive and diverse workplace (Dudovskiy, 2021). This commitment to diversity has allowed the organization to attract top talent from various backgrounds and experiences, resulting in a highly skilled and knowledgeable workforce. This, in turn, has enabled the company to remain at the forefront of innovation and stay ahead of the competition.

All in all, Tesla’s organizational culture has been integral to its Success and positively impacted its position in the market (Meyer, 2019). By fostering an innovative, ambitious, and customer-oriented culture, the company has been able to differentiate itself from its competitors, attract socially conscious customers, and maintain an inclusive and diverse workplace.

How Conditioning and Culture Could Challenge Tesla’s Strategy.

Organizational culture and conditioning can significantly impact an organization’s strategy and its ability to execute it effectively. For Tesla Motors, culture and conditioning could challenge the company’s strategy in various ways. One way is in terms of innovation (Meyer, 2019). The company’s culture is focused on creativity and pushing the boundaries of what is possible in the automotive industry, which can lead to ambitious ideas that may not necessarily align with the company’s overall strategy or be feasible, given its current resources. This can be further complicated by existing conditioning within the organization, as established norms and practices can act as a barrier to new, more innovative ideas.

Another challenge that could arise from culture and conditioning is the company’s customer service. The Tesla culture strongly emphasizes customer satisfaction and delivering exceptional experiences. However, this can sometimes clash with the company’s bottom line (Benton, 2022). Suppose established conditioning within the organization leads employees to take a too-conservative approach to customer service. In that case, it could impede the company’s ability to deliver on its promise of providing world-class customer service.

Finally, culture and conditioning can also affect the company’s workforce. If employment practices or other processes are based on outdated norms, the company’s ability to recruit and retain top talent could be hampered (Dudovskiy, 2021). This could limit the company’s access to diverse perspectives and innovative ideas, which could negatively affect its ability to effectively execute its strategy.

References

Benton, L. (2022, November 30).
What drives Tesla Company culture to Success? Solution-focused thinking. – liberty mind. Liberty Mind – Bringing well-being into the workplace. Retrieved January 15, 2023, from https://libertymind.co.uk/what-drives-tesla-company-culture-to-success-solution-focussed-thinking/.

Dudovskiy, J. (2021, April 23).
Tesla Organizational culture: A brief overview – research-methodology. Research. Retrieved January 15, 2023, from https://research-methodology.net/tesla-organizational-culture-a-brief-overview/.

Meyer, P. (2019, February 22).
Tesla Inc.’s Organizational Culture & its characteristics (analysis). Panmure Institute. Retrieved January 15, 2023, from https://panmore.com/tesla-motors-inc-organizational-culture-characteristics-analysis#:~:text=Tesla’s%20organizational%20culture%20empowers%20its,continuous%20improvement%20of%20the%20business.

Report prepared by:

Date:

Walden University

WMBA 6990:
Capstone: Sustainable Business Practices and Strategies

Part 2: Analyzing the Social and Economic Climate

This document will analyze the social and economic climate of Tesla Motors, focusing on the external factors that influence its business strategy. We will examine how the macroeconomic environment can affect the company’s current market position, competitors, and potential scenarios. Additionally, this research will explore how Tesla’s technology and services serve society and how government regulations might impact the viability of its business in the future. Two organization examples will be provided to support these assertions, demonstrating successful business practices.

External Social and Economic Impacts of Tesla Motors

Tesla Motors is an automotive and energy company specializing in electric vehicles, solar energy, and energy storage. As a leading company in the industry, it has positioned itself to have significant social and economic impacts. The external social and economic implications of Tesla Motors can be broken down into four categories: environmental, technological, competition, and regulation.

Environmentally, Tesla Motors produces zero-emission vehicles that run on renewable energy sources, reducing their carbon footprint. Additionally, Tesla offers its customers the ability to charge their cars at home with solar energy, further conserving resources and protecting the environment (Bianca Cardenas, 2021). Technologically, Tesla Motors is at the forefront of developing and utilizing advanced technologies, such as self-driving cars and wireless charging for mobile devices. This has enabled them to remain competitive in the market and provides society with access to improved products, convenience, and safety.

Competition, both with other automotive and energy companies, as well as within the industry, has increased due to Tesla’s success. This has led to lower prices, better efficiency, and innovation as new companies enter the market. Regulation is an ever-present factor in the automotive and technology industries. Government regulations are often necessary to ensure consumer safety, protect the environment, and keep industry leaders honest. Tesla Motors must comply with these regulations, which may add costs or hinder the development of specific products.

Overall, Tesla Motors profoundly impacts the social and economic environment. Its innovative products and services have enabled it to remain competitive while providing society with improved access to renewable energy and advanced technology (Bruijl, 2017). The company must also know how government regulations, competition, and technology can shape its future successes. With a better understanding of the external social and economic climates, Tesla Motors can make informed decisions to remain competitive and continue to innovate.

How The Social Environment Can Influence Tesla’s Business Strategy

The social environment can significantly impact an organization’s business strategy. Social factors include a society’s cultural norms and values, public opinion, market trends, and customer preferences. These elements are essential in how an organization develops and implements its business strategies. Understanding the social environment can help an organization better understand its target markets, adapt to changing customer needs, and develop products and services that meet them.

Cultural norms and values can be particularly influential for organizations. Companies must consider cultural values when developing products, marketing campaigns, and customer service strategies. Public opinion is also essential, as customers’ perceptions can shape their decision-making processes and willingness to purchase a company’s products or services. Negative perceptions can be damaging to a company’s reputation and hinder its success (Kissinger, 2019). Market trends can also influence an organization’s business strategies. Companies must be aware of technological trends, advancing technologies, and customer preferences to modify their products, services, and marketing efforts to remain competitive. For example, Tesla Motors has used technology advancements, such as the development of self-driving cars, to create innovative products and services to remain competitive.

Finally, customer preferences are one of the most important factors that organizations must consider when developing their business strategy. Companies must be aware of their target customers’ wants and needs and adjust their products, services, and marketing strategies accordingly. Companies that can make changes quickly and effectively to meet customer needs are more likely to be successful in the long term.

Overall, the social environment can significantly impact an organization’s ability to develop successful business strategies. Companies must consider cultural norms and values, public opinion, market trends, and customer preferences to remain competitive and successful (Kissinger, 2019). By understanding the social environment, organizations can develop effective strategies to maintain their success, innovate, and adapt to changing customer needs.

Organizational Examples

To support the above assertions, two organization examples will be provided, demonstrating business practices that have proven successful. The first example is that of Elon Musk’s other company, SpaceX. SpaceX aims to develop technology to enable humans to travel to Mars, which has resulted in a surge in innovation and competitiveness (Liu, 2021). The company has demonstrated success factors such as effective risk management, efficient resource allocation, and a high degree of sustainability.

The second example is that of Microsoft. As one of the world’s largest companies, Microsoft has embraced digital transformation, using technology to optimize its processes and encourage growth. They have implemented various strategies, including leveraging cloud computing, expanding into artificial intelligence, and creating an open-source platform. Microsoft has demonstrated success due to their ability to capitalize on emerging technologies and stay ahead of competitors.

References

Bianca Cardenas, P. D. (2021, September 13).
Tesla case study: Complete Assessment of Social/organizational culture, leadership, teams, communication, Talent/Knowledge Management & Recommendations. LinkedIn. Retrieved January 22, 2023, from https://www.linkedin.com/pulse/tesla-case-study-complete-assessment-culture-teams-bianca

Bruijl, G. H. (2017). Tesla Motors, inc.: Driving Digital Transformation and the Digital Ecosystem.
SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3053142

Kissinger, D. (2019, February 19).
Tesla, Inc. Pestel/Pestle Analysis & Recommendations. Panmure Institute. Retrieved January 22, 2023, from https://panmore.com/tesla-motors-inc-pestel-pestle-analysis-recommendations

Liu, S. (2021). Competition and valuation: A case study of tesla motors.
IOP Conference Series: Earth and Environmental Science,
692(2), 022103. https://doi.org/10.1088/1755-1315/692/2/022103

Strategy Playbook for Exceptional Results

Report prepared by:

Date:

Walden University

WMBA 6990:
Capstone: Sustainable Business Practices and Strategies

Part 1: Evaluating the Health of the Organization

Tesla Motors has an innovative, ambitious, and customer-oriented organizational culture. This culture focuses on ethics, values, diversity, and social responsibility, incorporating initiatives such as its Renewable Energy Program and its commitment to sustainability through its production processes and products. It also prioritizes customer service with an emphasis on delivering an exceptional customer experience.

The influence of Tesla’s culture on morale is mainly positive. The company’s innovative and ambitious mindset helps employees stay motivated and encourages them to think outside the box to tackle challenging problems (Benton, 2022). Furthermore, its commitment to diversity indicates its belief that everyone should be treated fairly and given opportunities for career advancement and growth. This creates a sense of inclusion, which further enhances morale. Additionally, Tesla’s focus on customer satisfaction and providing exceptional experiences reinforces a positive atmosphere within the organization. On the negative side, Tesla’s organizational culture often makes employees work extended shifts, which could be a health risk factor for the employees.

Evaluating the overall health of Tesla Motors, the organization is healthy overall. One indication of this is its financial performance; the company has consistently reported growth in sales over the past few years and is currently one of the most valuable automakers in the world (Dudovskiy, 2021). Furthermore, Tesla’s commitment to sustainability, social responsibility, and ethical business practices demonstrates a commitment to corporate governance that benefits the public and helps strengthen its reputation as an industry leader further.

However, there are also areas in which Tesla demonstrates a lack of health. This can be seen in its high employee turnover rate, which may be due to the company’s tumultuous culture, as some have speculated (Benton, 2022). Furthermore, Tesla’s current organizational practices may sometimes be in line with the organization’s stated goals or objectives, which could hinder the organization’s effectiveness in achieving them.

Part 2A: Evaluating the Need and Opportunity for Change

When assessing what characteristics constitute a successful business, it is essential to consider the ability to remain competitive while maximizing profits, the alignment of goals and strategies with customer and market needs, the implementation of effective internal processes, the capacity to innovate, and the ability to create open and safe working environments. An exemplary example of a successful business is Oracle Corporation. It has maintained its competitiveness in the IT industry by providing software solutions that meet customer demands and respond to market trends (Harrist, 2019). Oracle has invested heavily in the development of sophisticated, streamlined processes to help ensure the efficiency and effectiveness of all aspects of its operations. This includes its customer relationship management, enterprise resource planning, and data integration processes.

The company has also prioritized creating an environment that encourages open dialogue and provides opportunities for career development and flexibility. This has enabled Oracle to attract and retain top talent and fosters higher engagement levels among its employees. Additionally, Oracle has taken measures to protect the safety and wellbeing of its workers, demonstrating a commitment to workplace safety and inclusion in decision-making. In short, Oracle’s commitment to its customers, employees, and the market have enabled it to remain one of the most successful businesses globally. It provides a great example of how effectively integrating these characteristics can help a business become and remain successful.

Similarly, Tesla Motors has been successful in many of these same areas. The company has remained competitive in the automotive industry thanks to its innovative electric vehicles and commitment to providing customers with a high-quality experience (Harrist, 2019). Tesla has also implemented efficient and effective internal processes, such as its state-of-the-art production and streamlined supply chain. Moreover, the company has created an open and creative culture, promoting diversity and offering employees opportunities to develop professionally and personally.

Despite its success, Tesla still faces challenges that could limit its future growth. These challenges include their high employee turnover rate, which reflects a lack of job satisfaction, their reliance on government incentives and tax credits, and the potential risks associated with their ambitious projects, such as production delays and cost overruns. In order to remain successful in the future, Tesla will need to address these issues and focus on developing policies and procedures that foster job satisfaction and effective team collaboration (Benton, 2022). Additionally, Tesla should reduce their reliance on government incentives by exploring cost-saving measures, such as improving their production efficiency or introducing sustainable business practices into their operations. Finally, Tesla should continue to prioritize innovation, remaining at the forefront of technological advancements to stay competitive.

References

Benton, L. (2022, November 30).
What drives Tesla Company culture to Success? Solution-focused thinking. – liberty mind. Liberty Mind – Bringing well-being into the workplace. Retrieved February 5, 2023, from https://libertymind.co.uk/what-drives-tesla-company-culture-to-success-solution-focussed-thinking/.

Dudovskiy, J. (2021, April 23).
Tesla Organizational culture: A brief overview – research-methodology. Research. Retrieved February 5, 2023, from https://research-methodology.net/tesla-organizational-culture-a-brief-overview/.

Harrist, M. (2019, January 8). Oracle brandvoice: The right culture: The invisible, pervasive force that’s key to cloud success. Forbes. Retrieved February 6, 2023, from

https://www.forbes.com/sites/oracle/2019/01/08/the-right-culture-the-invisible-pervasive-force-thats-key-to-cloud-success/

Meyer, P. (2019, February 22).
Tesla Inc.’s Organizational Culture & its characteristics (analysis). Panmure Institute. Retrieved February 5, 2023, from https://panmore.com/tesla-motors-inc-organizational-culture-characteristics-analysis#:~:text=Tesla’s%20organizational%20culture%20empowers%20its,continuous%20improvement%20of%20the%20business.

Strategy Playbook for Exceptional Results

Report prepared by:

Date:

Walden University

WMBA 6990:
Capstone: Sustainable Business Practices and Strategies

Part 2B: Evaluating the Need and Opportunity for Change

A company’s success depends on its ability to adapt to change. The change process can be complex, but a company must stay relevant and profitable. Tesla Motors is a company that has experienced a great deal of difference in recent years. The company has faced challenges but has also had opportunities for success. To continue to be successful, Tesla Motors must evaluate the need and opportunity for change.

SWOT analysis

The electric vehicle industry is multiplying, and Tesla is one of the leading brands in the space. The company is committed to innovation and has developed a reputation for producing high-quality, performance-oriented vehicles. Tesla also has a large and loyal customer base (Menon, 2023). However, Tesla faces stiff competition from other electric vehicle manufacturers, and its vehicles are expensive. Additionally, Tesla has faced challenges with delivering vehicles on time, and its Autopilot feature has been linked to several accidents.

Despite these challenges, Tesla has significant opportunities for growth. The company can continue to grow its market share in the electric vehicle industry, develop new technologies and applications for its vehicles, and expand its customer base by targeting new markets (Menon, 2023). However, Tesla faces some threats, such as competition from other electric vehicle manufacturers, falling oil and gas prices, and changing political policies.

Purpose of change

The purpose of change for a business can vary depending on the company’s specific needs. However, some common reasons for change include adapting to new market conditions, developing new products or services, improving efficiency, and reducing costs. A business can overcome resistance to change by communicating the need for change to employees, customers, and other stakeholders. Additionally, a business can create a plan for change that includes specific goals and timelines. Finally, a business must be prepared to implement the changes and monitor the results to ensure that the changes are effective.

Part 3: Evaluating Organizational Readiness