Posted: February 28th, 2023

Marketing Specific Skills and Association Exploration Journal [WLOs:1, 2] [CLOs: 5, 6]

Read, Watch, Explore:

• Step 1 – Complete the Marketing Skills: Developing Career ReadinessLinks to an external site. module.
• Step 2 – Visit two or three of the following professional marketing organizations and explore their websites:

  Identify benefits available to members of the organization through the following links (explore at least two links):

  AMA MembershipLinks to an external site.
  Join SMALinks to an external site.
  eMarketing Association Links to an external site.
  Social Media ExaminerLinks to an external site.
  Association for Business CommunicationLinks to an external site.
  International Association of Business CommunicatorsLinks to an external site.
  Association for Women in CommunicationsLinks to an external site.

• Step 3 – Visit the University of Arizona Global Campus Career Center and explore the following resources available to you (explore at least two links):

  Building and Optimizing a Modern ResumeLinks to an external site.
  Schedule a Phone AppointmentLinks to an external site.
  LinkedIn Overview and Best PracticesLinks to an external site.
  JobscanLinks to an external site.

Skills Exploration Journal

In a journal, complete the following:

• Choose one skill you excel at and one skill you need to improve from each skills category in the module (broad, technical, and career).
• In three paragraphs, one for each skill category, reflect on why you excel in the skills you selected and how you plan to improve the skills that you identify as needing improvement.
• Be sure your explanation includes the professional marketing organizations you visited and the Career Services webpage you reviewed that help you improve your skills.

*excel in broad skills*

*need improving in Technical skills*