Posted: February 28th, 2023

Marketing to African American consumers

1212 unread replies.1212 replies.

Topic: Analyze two campaigns marketing to African Americans, one that did it correctly and

one that missed the mark. In your POV, what could the company that was not successful

apply from the company that did it successfully? Different angle? Media to use? Etc.

Your blog posts will be graded as follows:

• Thoughtfulness and research on the assigned topic. Make sure you are researching the topic

and writing eloquently otherwise full potential points will not be given.

• Meeting the 500-word count minimum, otherwise you will be discounted the % of points

based on 500. Example, if your post is 350 words, that would be 350/500 = 70% or 14 points

out of 20 potential points. I will start grading your post at 14 points.

• Relevance of individual blog post to assigned topic.

• Proper citation, original thinking and good writing.

• If you quote a source, make sure you include proper citation. Otherwise, it will be

considered plagiarism and blog will be awarded 0 points.

• Clear and eloquent articulation of concepts regarding assigned topic using the following

sections:

POINTS POSSIBLE: 20

O Topic being discussed and clear articulation of main issue: 10 points

O Your POV clearly articulated: 5 points

O Blog post style, grammar, and composition: 2 points

O Proper secondary research and references: 3 points

O Total point for individual blog: 20 points each

Blog #3 Marketing to African American consumers