Posted: February 26th, 2023

Crit Bus Skills for Success 23EW3 MA

Project Three Guidelines and Rubric

BUS‐225‐R3804 Crit Bus Skills for Success 23EW3 MA

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Competencies

In this project, you will demonstrate your mastery of the following competencies:

• U�lize informa�on from industry and scholarly sources to inform problem solving and decision making

• Analyze quan�ta�ve and qualita�ve data to solve problems and make decisions that impact organiza�ons and their

stakeholders

• Communicate professionally to diverse internal and external audiences

Scenario

Your presenta�on to the leadership panel of your company was well received. Now you must create a presenta�on for a wider audience—stakeholders from inside and outside the company—and include your decisions

and recommenda�ons, which were approved by the leadership panel. Remember that your presenta�on must convey professionalism and be visually appealing as well as informa�ve.

Direc�ons

Create a presenta�on of your research and data findings from Project Two including your decision and ra�onale.

1. Construct a professional business presenta�on for internal and external stakeholders.

a. Iden�fy your key message to both internal and external stakeholders.

b. Illustrate your key points using visualiza�ons.

c. Tell your story.

Specifically include the following in your presenta�on:

2. Communicate your decision about diversifica�on based on your analysis of the data and research.

a. Use visualiza�ons to tell the story of the (quan�ta�ve and qualita�ve) data.

b. Determine the likelihood of success based on the data and research collected.

c. Discuss the impact that moving to the new industry will have on the organiza�on and its internal and external stakeholders.

3. Detail your recommenda�ons for moving forward.

a. Summarize findings of the research performed.

b. Include research conclusions and reasoning.

c. Describe the ra�onale behind your recommenda�ons.

What to Submit

To complete this project, you must submit a Powerpoint presenta�on of 10 to 15 slides including speaker notes. Sources should be cited according to APA style.

Project Three Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Construct a Business

Presenta�on: Iden�fy Your Key

Message

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Key message is clearly iden�fied

to both

internal and external

stakeholders

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include key

message that does not address

internal or external stakeholders

Does not a�empt criterion 10

Construct a Business

Presenta�on: Illustrate Your Key

Points

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Key points are clearly illustrated

with visualiza�ons

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include key

points that are incomplete or not

visually depicted

Does not a�empt criterion 10

Construct a Business

Presenta�on: Tell Your Story

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Story is easily understood Shows progress toward

proficiency, but with errors or

omissions; areas for

Does not a�empt criterion 10



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sophis�cated, or crea�ve manner omissions; areas for

improvement may include story

that is incoherent or not easily

recognized

Communicate Your Decision

About Diversifica�on: Use

Visualiza�ons to Tell the Story of

the (Quan�ta�ve and Qualita�ve)

Data

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Uses visualiza�ons to tell the

story of the (quan�ta�ve and

qualita�ve) data

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

visualiza�ons that do not tell the

story or are not of both

qualita�ve and quan�ta�ve data

Does not a�empt criterion 10

Communicate Your Decision

About Diversifica�on: Determine

the Likelihood of Success Based

on the Data and Research

Collected

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Determines the likelihood of

success based on the data and

research collected

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

determina�ons that are not

based on data or research

Does not a�empt criterion 10

Communicate Your Decision

About Diversifica�on: Discuss the

Impact That Moving to the New

Industry Has on the Organiza�on

and Its Internal and External

Stakeholders

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Discusses the impact that

moving to the new industry has

on the organiza�on and its

internal and external

stakeholders

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

missing components or cursory

discussions

Does not a�empt criterion 10

Detail Your Recommenda�ons:

Summarize Findings of the

Research Performed

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Summarizes findings of the

research performed

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

summary that is missing

components or is incomplete

Does not a�empt criterion 10

Detail Your Recommenda�ons:

Include Research Conclusions and

Reasoning

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Includes research conclusions

and reasoning

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

incomplete discussion of

conclusions or reasoning

Does not a�empt criterion 10

Detail Your Recommenda�ons:

Describe the Ra�onale Behind

Decision and Solu�ons

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Describes the ra�onale behind

decision and solu�ons

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

descrip�ons of ra�onale that are

missing key components or

ra�onale that is incohesive

Does not a�empt criterion 10

Ar�cula�on of Response Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Clearly conveys meaning with

correct grammar, sentence

structure, and spelling,

demonstra�ng an understanding

of audience and purpose

Shows progress toward

proficiency, but with errors in

grammar, sentence structure,

and spelling, nega�vely

impac�ng readability

Submission has cri�cal errors in

grammar, sentence structure,

and spelling, preven�ng

understanding of ideas

5

Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring Uses cita�ons for ideas requiring Uses cita�ons for ideas requiring Does not use cita�ons for ideas 5

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Cita�ons and A�ribu�ons

Uses cita�ons for ideas requiring

a�ribu�on, with few or no minor

errors

Uses cita�ons for ideas requiring

a�ribu�on, with consistent

minor errors

Uses cita�ons for ideas requiring

a�ribu�on, with major errors

Does not use cita�ons for ideas

requiring a�ribu�on

5

Total: 100%

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BUS 225 Project Two Rubric (SA)
Activity: 5‐1 Project Two Submission

Course: BUS‐225‐R3804 Crit Bus Skills for Success 23EW3

Name: Mohammed Alshaghathirah

Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Current State of

the U.S.

Automotive

Industry

8.25 / 15

Criterion Feedback

As required in Project One, where are the data visualization on:

Total sales value of the

industry

Sales by region

Sales by fuel type (electric, hybrid, gas)

15 points

Exceeds proficiency

in an exceptionally

clear,

insightful,

sophisticated, or

creative manner

12.75 points

Visually shows the

current state of the

U.S. automotive

manufacturing

industry

8.25 points

Shows progress

toward proficiency,

but with errors or

omissions; areas

for improvement

may include

inaccurate

visualization or

inaccurate data

0 points

Does not attempt

criterion

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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Current

Automotive

Industry

Trends

15 / 15

Criterion Feedback

Your visual aid accurately embodied the current automotive trend of body type, customer preferences, and motor types.

New Industry

Trends

8.25 / 15

Criterion Feedback

There should be a bit more data visualization and focus on the new industry you are trying to promote.

15 points

Exceeds

proficiency in an

exceptionally clear,

insightful,

sophisticated, or

creative manner

12.75 points

Visually shows the

current automotive

industry trends

8.25 points

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include inaccurate

visualization or

inaccurate data

0 points

Does not attempt

criterion

15 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

12.75 points

Visually shows the

new industry trends

8.25 points

Shows progress

toward proficiency,

but with errors or

omissions; areas

for improvement

may include

inaccurate

visualization or

inaccurate data

0 points

Does not attempt

criterion

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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Summary of the

Data Visualized

8.25 / 15

Criterion Feedback

This criterion belongs to Part I of the assignment, which means this should be addressed in the form of data visualization

which should include the summary of the auto industry and the new industry you have selected.

Analyzes the

Three Models

5.5 / 10

15 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

12.75 points

Provides a

summary of all of

the data visualized

8.25 points

Shows progress

toward proficiency,

but with errors or

omissions; areas

for improvement

may include

missing key

elements or

inaccurately

summarized

visualizations

0 points

Does not attempt

criterion

10 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

8.5 points

Analyzes the three

models listed and

selects one for use

5.5 points

Shows progress

toward proficiency,

but with errors or

omissions; areas

for improvement

may include

analysis that is

incomplete or

inaccurate

0 points

Does not attempt

criterion

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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Criterion Feedback

Analyze and provide an overview of the following three models and select one for use.

a. The Rational

Model

b. The Intuitive Model

c. The Recognition‐Primed Model

Selection of

Decision Making

Model

1

0 / 10

Criterion Feedback

Your selected decision‐making model is very appropriate.

Articulation of

Response

8.5 / 10

10 points

Exceeds

proficiency in an

exceptionally clear,

insightful,

sophisticated, or

creative manner

8.5 points

Explains selection

of decision making

model

5.5 points

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include explanation

that is lacking in

detail or cursory

explanations

0 points

Does not attempt

criterion

10 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

8.5 points

Clearly conveys

meaning with

correct grammar,

sentence structure,

and spelling,

demonstrating an

understanding of

audience and

purpose

5.5 points

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, negatively

impacting

readability

0 points

Submission has

critical errors in

grammar, sentence

structure, and

spelling, preventing

understanding of

ideas

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Total 63.75 / 100

Overall Score

Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Criterion Feedback

Your PPT submission is appropriate but with some lapses in addressing the prompts thoroughly.

Citations and

Attributions

0 / 10

Criterion Feedback

All your data visualization, speaker’s note, etc., should be cited as necessary.

10 points

Uses citations for

ideas

requiring

attribution, with

few or no minor

errors

8.5 points

Uses citations for

ideas requiring

attribution, with

consistent minor

errors

5.5 points

Uses citations for

ideas requiring

attribution, with

major errors

0 points

Does not use

citations for ideas

requiring

attribution

Exemplary Proficient Needs Improvement Not Evident

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BUS 225 Project One Rubric (SA)
Activity: 3‐1 Project One Submission

Course: BUS‐225‐R3804 Crit Bus Skills for Success 23EW3

Name: Mohammed Alshaghathirah

Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Define the

Problem

0 / 5

Criterion Feedback

a. Explain the type of qualitative and quantitative data you will be targeting in your research.

Description of the

U.S.

Automotive

Manufacturing

Industry

5.5 / 10

5 points

Exceeds proficiency

in an exceptionally

clear,

insightful,

sophisticated, or

creative manner

4.25 points

Defines the

problem, including

describing the

types of data

needed

2.75 points

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include

inaccurate

definition of the

problem or

identification of the

types of data

0 points

Does not attempt

criterion

10 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

8.5 points

Provides a broad

description of the

U.S. automotive

manufacturing

industry and its

value

5.5 points

Shows progress

toward proficiency,

but with errors or

omissions; areas

for improvement

may include

descriptions

lacking in detail or

inaccurate

descriptions

0 points

Does not attempt

criterion

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1 of 7 2/12/2023, 8:32 PM

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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Criterion Feedback

In this criterion, a broad or general description of the auto industry is required and NOT Tesla specifically.

2. Provide a broad description of the U.S. automotive manufacturing industry and its value. Include:

a. Total value of the

industry

b. Sales by region

c. Sales by fuel type: electric, hybrid, and gas

Current

Automotive

Market Trends

8.5 / 10

Criterion Feedback

Describe the current trends in the automotive market

The discussion should include traditional gas‐powered engines, hybrid, and electric vehicles.

10 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

8.5 points

Describes the

current automotive

market trends

5.5 points

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include

missing key

components or

inaccurate

descriptions

0 points

Does not attempt

criterion

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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Description of the

New Industry

5.5 / 10

Criterion Feedback

Address the following with solar energy‐powered vehicles as your new industry.

iii. What outside factors are affecting its growth?

You said “Outside factors that are affecting its growth can be the biggest impact of growing

environmental damage (Hood, 2022).” ‐ But WHAT is that outside factor?

b. Identify the factors that allowed competitors to be successful in this industry thus far.

c. Summarize the overall value of the industry. How is the industry currently trending?

d. Summarize the sales. Speculate if sales vary based on the region of the country. (For example, there would be very few

snow plow sales in the southern USA, if any at all.)

e. Define expected growth areas.

10 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

8.5 points

Provides a broad

description of the

new industry

5.5 points

Shows progress

toward proficiency,

but with errors or

omissions; areas

for improvement

may include

missing key

components or

inaccurate

descriptions

0 points

Does not attempt

criterion

Activities – BUS-225-R3804 Crit Bus Skills for Success 23EW3 – Southern New Hampshire … https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…

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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Current Market

Trends for the

New Industry

10 / 10

Criterion Feedback

Your discussion of the product and services and the current market demands of the industry is appropriate.

Perform a Porter’s

Five Forces

Analysis Based on

the New Industry

5.5 / 10

Criterion Feedback

Address Porter’s Five Forces Analysis properly. Refer to your textbook on how to appropriately analyze each factor.

10 points

Exceeds

proficiency in an

exceptionally clear,

insightful,

sophisticated, or

creative manner

8.5 points

Describes the

current market

trends for the new

industry

5.5 points

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include inaccurate

trends or

incomplete

descriptions

0 points

Does not attempt

criterion

10 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

8.5 points

Performs a Porter’s

Five Forces analysis

based on the new

industry details to

determine the

potential success of

moving into this

industry

5.5 points

Shows progress

toward proficiency,

but with errors or

omissions; areas

for improvement

may include

incomplete model

or missing rationale

0 points

Does not attempt

criterion

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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Perform a Porter’s

Five Forces

Analysis to

Compare Both

Industries

5.5 / 10

Criterion Feedback

Address Porter’s Five Forces Analysis properly. Refer to your textbook on how to appropriately analyze each factor.

Summary of

Findings

8.25 / 15

Criterion Feedback

As a research assignment, it is critical to support your assertions to convince stakeholders of the feasibility of your

recommendations. Use your data from Marketline or Ibis or any related market data analysis to support your claim.

10 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

8.5 points

Performs a Porter’s

Five Forces analysis

to compare both

industries

5.5 points

Shows progress

toward proficiency,

but with errors or

omissions; areas

for improvement

may include

missing model

components or

inaccurate

comparison of

industries

0 points

Does not attempt

criterion

15 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

12.75 points

Summarizes how

findings address

the

problem

8.25 points

Shows progress

toward proficiency,

but with errors or

omissions; areas

for improvement

may include

summary lacking in

detail or not

addressing the

problem

0 points

Does not attempt

criterion

Activities – BUS-225-R3804 Crit Bus Skills for Success 23EW3 – Southern New Hampshire … https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…

5 of 7 2/12/2023, 8:32 PM

Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Articulation of

Response

5.5 / 10

Criterion Feedback

Your presentation has observable misalignments in addressing the prompts appropriately.

You can limit your Executive Summary to 3 to 4 pages by following the Project One Template. In the template, you can see

that Porter’s Analysis is in the Appendix.

What to Submit

To complete this project, submit an executive summary report of 3 to 4 pages using the provided templates, or the document

you downloaded from Soomo. 

Citations and

Attributions

5.5 / 10

Criterion Feedback

Address the proper APA citation of:

Best hybrid, plug‐in, and electric vehicles of 2022.

Tesla Model Y Review ‐ Interior, Design and Technology.

10 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

8.5 points

Clearly conveys

meaning with

correct grammar,

sentence structure,

and spelling,

demonstrating an

understanding of

audience and

purpose

5.5 points

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, negatively

impacting

readability

0 points

Submission has

critical errors in

grammar, sentence

structure, and

spelling, preventing

understanding of

ideas

10 points

Uses citations for

ideas

requiring

attribution, with

few or no minor

errors

8.5 points

Uses citations for

ideas requiring

attribution, with

consistent minor

errors

5.5 points

Uses citations for

ideas requiring

attribution, with

major errors

0 points

Does not use

citations for ideas

requiring

attribution

Activities – BUS-225-R3804 Crit Bus Skills for Success 23EW3 – Southern New Hampshire … https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…

6 of 7 2/12/2023, 8:32 PM

Total 59.75 / 100

Overall Score

Exemplary Proficient Needs Improvement Not Evident

Activities – BUS-225-R3804 Crit Bus Skills for Success 23EW3 – Southern New Hampshire … https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…

7 of 7 2/12/2023, 8:32 PM

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