Posted: February 28th, 2023

marketing plan

For this week Marketing Plan Assignment, you will be responsible for writing up the controls . Refer to

Chapter 2 and Appendix 1 (which includes a sample marketing plan with the controls).

Refer to your objectives – how will you know when objectives are met?

Be as thorough as possible when writing your assignment, and remember, this is an academic

assignment, so no “text-talk,” no conversational tone, and ABOVE ALL OTHER THINGS… don’t plagiarize!!

Lastly, spell-check and proofread your work! Failure to follow these steps will negatively impact your

grade.

The assignment should be written in APA style, and it should have an APA title page as well as an APA

reference page (if you cited sources). APA — you do not have any in-text citations to reference.

MY week one choice of product and services.

Product/Service 2 Company: Petco Product/Service:

Petco Rewards Program Description: Petco will launch a new rewards program for customers that will

reward them for their loyalty. Customers will be able to sign up for the program online or in-store and

will receive benefits such as exclusive discounts, free shipping, and early access to new products.

Customers will also be able to accumulate points with every purchase they make which can be

redeemed for future purchases (HASSAN,2021)

MY PREVIOUS PAPER SAMPLE

Petco: A Marketing Plan for a Leading Pet Supply Retailer

Petco is a well-known pet supply retailer that provides a wide range of products and services for pets

and pet owners. Petco has been serving pet owners for many years and has established itself as a

trusted and reliable source for high-quality pet supplies (Hobb & Shanoyan, 2018). However, with the

growth of the pet industry, there has been an increase in competition, making it imperative for Petco to

develop a marketing plan to increase brand awareness, attract new customers, and boost sales (Hobb &

Shanoyan, 2018). In this essay, we will outline a comprehensive marketing plan for Petco to achieve

these goals.

Target Market:

Petco’s target market consists of pet owners and pet enthusiasts who are looking for high-quality pet

supplies and services. Pet owners and pet enthusiasts come from diverse backgrounds, including urban

and suburban residents, families, and individuals who are interested in providing the best possible care

for their pets (Hobb & Shanoyan, 2018). Pet owners and enthusiasts are interested in quality products

and services, and they are willing to pay a premium for these products and services (Hobb & Shanoyan,

2018). Petco’s target market is growing, and Petco has an opportunity to capitalize on this growth by

providing high-quality pet supplies and services to its target

market.

Marketing Objectives:

The marketing objectives for Petco are to increase brand awareness, attract new customers, and

increase sales of pet supplies and services (Hobb & Shanoyan, 2018). In order to achieve these

objectives, Petco must develop a marketing plan that leverages a variety of marketing strategies and

tactics (Hobb & Shanoyan, 2018). Petco must also measure the success of its marketing plan to ensure

that it is effectively achieving its objectives.

Marketing Strategies:

Petco will utilize a combination of online marketing, in-store promotions, email marketing, community

outreach, and a loyalty program to achieve its marketing objectives.

Online Marketing: Online marketing is an effective way to reach Petco’s target market and increase

brand awareness. Petco will utilize social media platforms such as Facebook, Instagram, and Twitter to

engage with its target market and promote its products and services (Hobbs Jr, 2019). Petco will also use

targeted advertising campaigns and influencer marketing to reach its target market. In addition, Petco

will develop a content marketing strategy that provides useful and relevant information to its target

market.

In-Store Promotions: In-store promotions are a great way to encourage customers to visit Petco’s stores

and purchase pet supplies and services. Petco will offer discounts and special offers on pet supplies and

services to customers who visit its stores (Hobbs Jr, 2019). This will encourage customers to make

purchases and help increase sales for Petco.

Email Marketing: Email marketing is a cost-effective way to reach existing customers and offer them

exclusive promotions and special offers (Hobbs Jr, 2019). Petco will develop an email marketing strategy

that leverages its customer data to personalize its emails and increase customer engagement. Petco will

also use email marketing to keep its customers informed about new products and services.

Community Outreach: Petco is committed to providing high-quality pet care and support to its

customers. To achieve this goal, Petco will partner with local animal shelters and pet organizations to

host events and promote its commitment to providing high-quality pet care (Hobbs Jr, 2019). This will

help Petco build a strong and positive reputation within the pet community.

Loyalty Program: Petco will develop a loyalty program to reward existing customers for their continued

patronage and encourage repeat business. The loyalty program will provide customers with rewards and

incentives for making purchases at Petco, and it will help Petco retain its customers and increase sales

(Hobbs Jr, 2019).

Marketing Budget:

The marketing budget for Petco will be allocated as follows:

Online Marketing: 40% of the marketing budget will be allocated to online marketing.

In-store Promotions: 30% of the marketing budget will be allocated to in-store promotions.

Email Marketing: Email advertising will receive twenty percent of the total marketing expenditure.

Community Outreach: Public engagement will receive five percent of the marketing budget.

Loyalty Program: 5% of the marketing budget will be allocated to the loyalty program.

Marketing Metrics:

Petco will measure the success of its marketing plan by tracking the following metrics:

Visitor data and sources, including social media, targeted ads, as well as content marketing, will be

monitored by Petco (Hobbs Jr, 2019).

Sales: Petco will track the sales of pet supplies and services to determine the effectiveness of its

marketing plan in increasing sales.

Customer engagement: Petco will track the engagement of its customers on social media, email

marketing, and in-store promotions to determine the effectiveness of its marketing strategies.

Community outreach: Petco will track the number of events and partnerships with local animal shelters

and pet organizations to determine the effectiveness of its community outreach efforts.

Loyalty program: Petco will track the number of customers enrolled in its loyalty program and the

number of rewards redeemed to determine the effectiveness of its loyalty program in retaining

customers and increasing sales (Hobbs Jr, 2019).

Conclusion:

Petco is a well-established pet supply retailer that provides a wide range of products and services for

pets and pet owners. Petco needs a marketing plan that uses a broad range of advertising techniques

and strategies to raise brand recognition, find new customers, and improve sales if it wants to keep its

position as the industry leader (Hobbs Jr, 2019). The marketing plan outlined in this essay provides a

comprehensive approach to achieving these goals and includes a target market, marketing objectives,

marketing strategies, marketing budget, and marketing metrics to measure the success of the marketing

plan (Hobbs Jr, 2019). With a strong focus on customer engagement and community outreach, Petco is

poised to maintain its position as a trusted and reliable source for high-quality pet supplies and services.

Previous paper sample

Objectives and Issues Petco is a pet wellness company that operates and focuses on improving the

lives of pets and pet 1.1 owners across the globe. To maximize profits for its owners, the company’s

primary goal is to offer low-priced pet food to its clients. That’s why it’s so important to strike a

balance between keeping expenses down, increasing product variety, and retaining loyal customers

(Weinstein, 2022). The company has been criticized for its claims of removing artificial ingredients

from its pet foods, as well as for not being transparent with its customers. The company also has to

contend with the increasing number of online supplies and the general shift in the pet food industry.

PETCO has invested in online sales and a reward App, worked to make its company more transparent,

and improved relationships with its customers. First-Year Objectives To stay competitive, Petco must

constantly improve and adapt. Therefore, the first year’s goals would likely center on cementing the

company’s foundation for long-term success and expansion. The company may have as one of its

primary goals the enhancement of the in-store and online shopping experiences for its customers

(Pandey, 2021). Among the possible measures to achieve this goal are the introduction of brand-new

Reward APP capabilities and the expansion of available means of transport for the distribution of

online purchases. As the demand for organic foods. Second-Year Objectives PETCO could aim to

broaden its influence and strengthen its position in providing a healthier food choice for its customers

for the second year of operation. There are a variety of goals that the PETCO company could pursue.

PETCO is looking to expand its product selection and has been rumored to be considering adding

additional product categories like organic food, foods that are low in sodium, and foods that contain

dietary fiber and natural ingredients To provide a better in-store experience for its customers, PETCO

may decide to renovate its stores, upgrade its signage and layout, and make in-store shopping more

convenient for its pet customers. Expanding into new domestic and international markets could be

part of PETCO’s 2.1 long-term strategy to meet the needs of a growing number of customers. Issue

PETCO faces several issues, which including customers not wanting to buy foods for their pets that are

low in sodium, organic, and foods that are dietary, and criticism for its impact on the pet communities

Additionally, the company also faces intense competition from online shoppers and changing

consumer preferences, which has forced it to evolve and adapt its strategies (Pandey, 2021). To

address these challenges, PETCO has made efforts to carry a wide variety of pet foods for its

customers and invest in online sales and technology. References Hobbs, L., & Shanoyan, A. (2018).

Analysis of consumer perception of product attributes in pet

References