Posted: March 12th, 2023

Marketing Plan

 Students will be assigned to small groups by the end of Week 2. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The introduction is worth 20 points. The final marketing plan, due in Week 7, is worth 180 points and should include the following sections:

1. Cover Page

2. Executive Summary

3. Target Customers

4. Unique Selling Proposition

5. Pricing and Positioning Strategy

6. Distribution Strategy

7. Promotions Strategy

8. Contingency Plans

APA methodology applies to this assignment. Help is needed with 6, 7, 8. Exec summary of plan attached

Executive Summary

Prior to giving anyone our best advice on where and how to promote the personal training services, let’s chat about some marketing strategies. To ensure that you have a distinct and well-established unique selling point is one of most important pieces of advice that we can provide customers in terms of personal trainer marketing. A unique selling proposition (USP) for a firm that provides personal training may be that it provides cheaper sessions at off-peak hours, including the middle of the afternoon, to assist students who have a lower spending limit. This might set them apart from other physical therapy who charge higher rates and only provide early morning or late appointments to customers whose work schedules typically run from 9 to 5 (Pratminingsih, Astuty & Widyatami, 2018). One other thing that sets us apart from the competition may be that they specialize in a certain subfield of personal training. One may, for instance, specialize in the training of a certain group, including clients with disabilities, older citizens, or female customers. After we have determined the unique selling proposition (USP), we need to keep it in mind while promoting any personal training firm. This will improve the efficacy of the marketing plan as a whole by facilitating the creation of content that is more relevant to the intended audience.

A well-defined spending plan is another component that should form the basis of the entire marketing strategy, and it must be one of the top priorities. It’s easy to overspend on one aspect of marketing for a personal training company if we don’t set a clear budget from the get-go, leaving business short on money for things like taxes and overhead. If business have a plan for how much we want to spend on each of the marketing platforms, we can avoid wasting money (Pratminingsih, Astuty & Widyatami, 2018). Capitalizing on timings is a simple marketing strategy that may be quite beneficial for personal trainers. This refers to targeting certain seasons, occasions, or trends with their marketing campaigns at different times of the year.

Our last tip for promoting any personal training business is to be consistent with the brand’s voice and design throughout all of the promotional efforts. The following are some examples of this:

Put the company’s logo on all of the marketing materials.

Maintaining a uniform color scheme and typeface is of utmost importance.

Maintaining a coherent manner of expression across all of the copy

Utilizing identical visuals across all available platforms (Pratminingsih, Astuty & Widyatami, 2018)

The following is a list of many marketing methods for personal trainers, and it’s excellent that you’re considering putting some of them into action. But, if we want to achieve this goal, the social media postings, logo, and other brand elements must all be consistent with the website and other printed materials. Maintaining cohesion across all aspects of a brand’s identity is crucial to building a reputable and trustworthy reputation in consumers’ minds (Pratminingsih, Astuty & Widyatami, 2018). When individuals are looking for a personal trainer, this would eventually result in an increase in the likelihood that they would choose someone as their option.

The use of social media is rapidly becoming into the most prevalent and successful tactics for promoting personal training services. It is simple to see why this is the case given that social media advertising is so straightforward and, for the most part, completely free. Writing for credible media publications is an excellent personal trainer marketing plan that will allow anyone to demonstrate their competence in the fitness and health care sector (Pratminingsih, Astuty & Widyatami, 2018). Compile a list of the many websites and publications that are relevant to the sector, and then get in touch with the person over charge of the material. A common error committed by personal trainers is failing to adhere to a regular timetable for sending and receiving email. Emails may be sent often and yet be anticipated by the recipient if done properly. Instead of always sending out promotional emails, one should think about developing an email marketing plan that offers something of value to the recipient and builds a relationship with them.

By interacting with current and potential customers on social media, one may establish their competence in the topic of fitness, which may result in readers becoming long-term customers. Try to give as much value as they can in every discussion, and make sure that respond to any inquiries they might have. The use of social media makes it possible to cultivate a following of devoted followers who have ideals that are congruent with their own (Pratminingsih, Astuty & Widyatami, 2018). A skilled personal trainer is able to bring their customers together so that they may feed off of each other’s enthusiasm and energy. Starting a group on Facebook is an excellent way to get things rolling. One should encourage the customers to communicate with one another in order to celebrate accomplishments, and one could even think about holding meetings from time to time in order to develop a stronger relationship with their customers.

References

Pratminingsih, S. A., Astuty, E., & Widyatami, K. (2018). Increasing customer loyalty of ethnic restaurant through experiential marketing and service quality.
Journal of Entrepreneurship Education, 21(3).