Posted: March 12th, 2023

professional success

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Due Date: By 11:59 p.m. EST, Thursday of Unit 8
Points: 100

Overview:

Create a final portfolio focused on a particular position in your career field. Your final project will
include an ATS Resume with a cover letter, an audio or video submission of your elevator pitch, as
well as a screenshot of your professional email signature.

Include the following four (4) sections in your final portfolio:

1. ATS Resumé:

Instructions:

Include the following in your ATS resumé:

• Your current contact information

• Job objective/summary

• Educational history

• Experience: Employment, volunteer experience, and extracurricular experience, if
applicable

• Special skills: Occupation-specific and transferable skills that relate to the position

• Awards and achievements

Requirements:

• Include the job description with your resumé submission. Use only information
relevant to the position in your resumé.

• Resumé should be free of any images, designs, charts, tables, and be well-
structured, clear, and concise.

• Include core industry keywords and a significant number of keywords from the job
description.

• Be sure the resumé is easy to understand, and all abbreviations spelled out.

• Submit your resume in Word format.

2. Cover Letter:

Instructions:

CTC301 – Professional Success
Seminar

Unit 8 Final Portfolio – ATS Resumé, Cover Letter, Elevator Pitch, and
Email Signature

Copyright 2022 Post University, ALL RIGHTS RESERVED

Your cover letter should include the following components:

• The first paragraph should indicate the position you’re interested in applying for and
how you learned about the position. If a network contact knows people at the company
to which you’re applying, consider mentioning that person’s name and your connection.

• The next paragraph or two should explain why you’re suited for the job. If you have
experience or qualifications of particular value to the employer, call them out clearly. If
you have little experience but a solid education, mention it and any special awards that
may interest an employer.

• Conclude your cover letter. The final paragraph should express your interest in the
position and thank the person for their time.

Requirements:

• Be sure your letter is targeted, concise, structured, and specific to the job position.
• Include all of the required components, as listed above.

• Be sure your tone and vocabulary are professional and use clear and error-free writing
and grammar.

3. Elevator Pitch:

Instructions:

• Introduce yourself with your first and last name at the start of the pitch.

• Include three (3) keywords. Consider the following as you choose your keywords:
o Your career goal
o The key knowledge, skills, abilities, and other relevant information that sets you

apart as the best fit for a particular job/career (Refer to your resume for this
information.)

• For each of your keywords, include relevant details and a very brief example that
demonstrates how the keyword applies to you. The example can be from your current
work, a prior job, a college course, a volunteer activity, or even a family responsibility.

• Include other key knowledge, skills, abilities, and relevant information that sets you
apart as the best fit for a particular job/career (Refer to your resume for this
information.)

• At the end of the pitch, thank the other person. You may want to ask the other person a
question, such as, “May I send you my resume?” Business cards may be exchanged.

Requirements:

• Audio or video format required.

• The tone should be conversational.

• The pitch should be approximately 30 seconds in length.

4. Email Signature:

Your email signature tells the world who you are, what brand you represent, what role

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you play, your contact information, and the links to your social media.

Instructions:

Include the following elements into your email signature:

• Full name

• College and year of graduation

• High-quality picture (in high-quality)

• Direct phone number

• Website and/or social network sites

Requirements:

• Submit a screenshot of your email signature with your portfolio.

Be sure to read the criteria below by which your work will be evaluated
before you write and again after you write.

Evaluation Rubric for Final Portfolio

CRITERIA Deficient Needs Improvement Proficient

ATS RESUMÉ – (45 Points)

(0-5 points) (6-7 points) (8-10 points)

ATS Resumé is
Relevant to the
Position

ATS resumé includes
a lot of information that
is irrelevant to the
position.

ATS resumé includes
some information that
is irrelevant to the
position.

ATS resumé includes
only information
relevant to the
position.

ATS Resumé
Formatting

ATS resumé format
includes images,
designs, charts, and
tables. It is not clear
and concise.

ATS resumé format is
somewhat free of any
images, designs,
charts, and tables; it is
somewhat clear and
concise.

ATS resumé format is
free of any images,
designs, charts, and
tables. It is well-
structured, clear, and
concise.

Copyright 2022 Post University, ALL RIGHTS RESERVED

CRITERIA Deficient Needs Improvement Proficient

ATS Resumé
Keyword
Optimization

ATS resumé is not
optimized; contains
insufficient core
industry keywords and
keywords from the job
description.

ATS resumé contains
a few core industry
keywords and a few
significant keywords
from the job
description.

ATS resumé contains
core industry keywords
and a significant
number of keywords
from the job
description.

(0-2 points) (3 points) (4-5 points)

Job Description
Included with
Submission

Job description is not
included with the
submission.

n/a Job description is
included with the
submission.

ATS Resumé is Easy
to Understand

Many abbreviations
are not spelled out.

Some abbreviations
are used instead of
being spelled out.

All abbreviations
spelled out.

ATS Resumé Saved
as a Word Document

ATS resumé saved to
another type of file
other than Word.

n/a ATS resumé saved in
a Word document
format.

COVER LETTER – (30 Points)

(0-5 points) (6-7 points) (8-10 points)

Concision and
Cohesiveness

The letter lacks
concision and
cohesiveness and has
many missing
components.

The letter is targeted,
concise, and specific
and contains most of
the required
components.

The letter is targeted,
concise, and specific
and contains all the
required components.

Structure The letter lacks proper
structure and/or the
tone and vocabulary
lack professionalism.

Structure is fairly well
defined. The tone and
vocabulary are
professional.

Structure is well
defined. The tone
and vocabulary are
professional.

(0-2 points) (3 points) (4-5 points)

Closing The closing lacks
precision and/or
courtesy and/or fails to
express interest in the
position.

The closing is precise

and courteous but
may not express
enough interest in the
position.

The closing is precise

and courteous and
adequately expresses
interest in the position.

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CRITERIA Deficient Needs Improvement Proficient

Clear and
Professional
Writing

Errors impede
professional
presentation.

Few errors contained
are beginning to
impede professional
presentation.

Writing and format
are clear,
professional, and
error-free.

ELEVATOR PITCH – (20 Points)

(0-2 points) (3 points) (4-5 points)

Keywords Less than 2 specific
career-relevant
keywords are included
and/or no examples or
details are given.

Three specific career-
relevant keywords are
included but do not
include enough
examples and details.

Three specific career-
relevant keywords are
included, with brief
examples and relevant
details for each.

Include Key
Knowledge, Skills,
and Abilities

Does not include key
knowledge, skills,
abilities, and relevant
information to set self
apart as the best fit for
the particular job.

Somewhat includes
key knowledge, skills,
abilities, and relevant
information to set self
apart as the best fit for
the particular job.

Includes key
knowledge, skills,
abilities, and relevant
information to set self
apart as the best fit for
the particular job.

Length Less than 30 seconds
or more than 60
seconds.

Longer than 30
seconds and less than
60 seconds.

Approximately 30
seconds.

Tone Tone is not
conversational, clear,
and/or professional.

Tone is somewhat
conversational, clear,
and professional.

Tone is conversational,
clear, and
professional.

EMAIL SIGNATURE – (5 Points)

(0 points) (3 points) (5 points)

Required
Components

Activity is not
complete.

Activity is mostly
complete.

Activity is complete.

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